OUR STORY
Why Worthy & Called exists
Finding a trustworthy plumber, contractor, or lawyer is already hard. Finding one who shares your values is harder. Worthy & Called exists to make it easier.
A directory built on community, not algorithms
This is a directory of Christian-owned businesses in Cookeville, Tennessee — people who integrate their faith into how they work, how they treat customers, and how they show up in the community.
Every business here is listed because someone who knows the owner can personally vouch for them. There are no ads, no pay-to-play listings, and no self-service submissions. Listings are added by hand, one at a time, with care.
How businesses get listed
Every business on this site is here because someone who knows the owner can vouch for them — not a form submission or a self-reported badge, but actual community connection.
If you know a Christian business owner in Cookeville who belongs here, you can suggest them. We’ll review it personally.
Our values
Integrity over volumeA smaller, trustworthy list beats a big one full of unknowns.
Community firstThis is about Cookeville, not clicks.
Faith without pretenseWe celebrate owners who live it, not just claim it.
Practical helpThis site should save people real time finding real businesses.
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About the founder
Jeremy Rivera is an SEO consultant, podcast host, and Cookeville resident. He built this directory because he kept asking friends at church for contractor referrals u2014 and realized that community already exists, it just needed a home on the internet.
Know a Christian business owner in Cookeville?
If you know someone whose faith shapes how they do business, tell us about them. We review every suggestion personally.